The Automotive Brand Contest is the only neutral, international design competition for automotive brands and has become one of the world's most important industry competitions within a very short time. With the competition, the German Design Council awards prizes for outstanding product and communication design and draws attention to the elementary importance of brand and brand design in the automotive industry. The focus is on the holistic and consistent staging of the brand across all media and products. In 2016, the awards for winners will be presented at the "Mondial de l'Automobile" salon in Paris. With a broad-based press and communications campaign flanking the competition, the unrestricted use of the Winner label and tailored media concepts for the winners, the Automotive Brand Contest 2016 ensures an internationally marketing-effective media presence.